Marketing is one of those industries that draws in all sorts of people, from creatives to planners to data lovers. But what makes people stay? We spoke to professionals working in a variety of marketing roles to find out what keeps them coming back day after day.
No two days are the same
“I thrive on the variety,” said Tom, a digital marketing executive. “One day I’m writing copy for emails, the next I’m looking at analytics or helping plan a photoshoot. You never get stuck doing the same thing.”
That variety is something marketing professionals often mention. Whether you’re in a junior role or part of a bigger team, marketing jobs in London offer plenty of room to explore new tasks and develop new skills.
You’re part of a fast-moving world
“I love how responsive marketing is,” said Leah, who works in marketing for a tech company. “If something big happens in the news or on social media, we can pivot quickly and create campaigns that feel fresh. It’s exciting.”
If you’re someone who enjoys working in a reactive, fast-paced environment, marketing is a field that keeps you plugged into what’s happening in the wider world and invites you to respond in real time.
You can be creative and strategic
“I always thought I’d have to choose between being creative and analytical,” said Yusuf, a performance marketing specialist. “But marketing lets me do both. I get to design ad campaigns, then track the results and see what worked.”
It’s a common misconception that marketing is only about creativity. In reality, many roles blend creative thinking with data-driven decision-making, making it an ideal career path for people who enjoy wearing more than one hat.
The buzz of collaboration is brilliant
“I’ve worked in other industries where it felt like you were on your own,” said Lou, a marketing assistant at a media agency. “But in marketing, everyone pulls together. Designers, writers, analysts, we’re all working towards the same goal.”
Marketing jobs in London often involve working closely with a variety of teams, which means communication and collaboration are key. If you like bouncing ideas around and being part of something bigger, it could be a great fit.
There’s always a next step
“I started in a temporary admin role and now I’m managing our social channels,” said Marcus. “The learning curve was steep, but I had loads of support, and I genuinely enjoy what I do.”
Marketing is a sector where progression is possible, especially if you’re curious and open to learning. Many people find that once they’ve got a foot in the door, opportunities to grow come quickly.
Fancy giving marketing a go?
Marketing jobs in London come in all shapes and sizes. At Love Success, we can help you find a role that suits your skills and ambitions. Upload your CV for marketing jobs.