Love Success Acquires Purely PA, Expanding Its Specialist Support Services Portfolio

Love Success, the people-first recruitment consultancy, has announced the acquisition of Purely PA, a highly respected specialist provider of private personal assistants. The acquisition marks a significant milestone in Love Success’s ongoing growth strategy and further strengthens their position within the professional support services space. The acquisition ties to the recent rise in demand for high-calibre personal PAs. This is largely driven by the growth of founders, scale-ups and complex private households.  

Purely PA will operate as a standalone business and sister brand under the Love Success Group, retaining its distinct identity and specialism in placing high-calibre private PAs with corporates, scale-ups, founders, HNWIs and ultra-HNW families while benefiting from the scale, infrastructure and expertise of Love Success.

The acquisition builds on a longstanding relationship between the two businesses, which goes back to 2011. For more than a decade, Love Success has worked closely with Purely PA, supplying all its temporary staffing requirements and developing a deep understanding of the business, its standards and its values.

“This is not just an acquisition, but a natural progression of a relationship built on trust and shared principles,” said the founders of Love Success. “We have considered other acquisitions in the past, but Purely PA was the one that truly felt most aligned with. This move gives our team the platform to grow, while maintaining a focus on quality and putting customers first. We’re genuinely excited about what the future holds.”

With the backing of Love Success’s core team and operational expertise, the acquisition will enhance Purely PA’s service capability, geographic footprint and ability to support a broader range of clients internationally, while preserving the boutique, highly personalised approach that has defined the brand.

The previous owner, Jason Constant of Purely PA welcomed the acquisition, commenting:

“I’ve known the founders and team at Love Success for decades, and we’ve had a longstanding relationship built on mutual respect. It’s fantastic to see Purely PA in such good hands, with a business that truly understands what makes it special.”

Both businesses are united by a shared belief in long-term partnerships, high standards and a people-first approach, ensuring continuity for clients and candidates alike.

About Love Success
Love Success is a specialist recruitment consultancy focused on connecting exceptional talent in business and office support with forward-thinking businesses. Known for its people-first values and deep sector expertise, Love Success partners with clients to deliver tailored, high-quality recruitment solutions. 

About Purely PA
Purely PA will operate as a standalone business and sister brand under the Love Success Group, retaining its distinct identity and specialism in placing high-calibre private PAs and EAs with corporates, scale-ups, founders, HNWIs and ultra-HNW families while benefiting from the scale, infrastructure and expertise of Love Success.