How to Write a Fantastic LinkedIn Profile

Posted on Monday, October 25, 2021 by The CV WizardNo comments

Prospective employers turn to Google before they even bring you in for an interview, and your LinkedIn profile will be one of the first things they see. It’s great for complementing your CV and showcasing your skills and aptitude.

Think of your LinkedIn profile as your personal brand. You’ll need to draw together your experience, skills, and ambitions to make it stand out.

  1. Write an exceptional summary (“About” section)

    Here you have 2,600 characters to really convey who you are and what drives you. This section should convey your career aspirations, highlight core successes, and demonstrate skills. Don’t just describe what you do now. Describe what you want to be doing.

    Avoid writing your summary as a list of stats and facts. Instead, add a storytelling element—this will make reading it more intriguing because it adds authenticity to who you are and what you do. Always speak in the first person with a conversational tone, and use this as an opportunity to show a bit of your personality.

    However, do include some tangible evidence of the results you’ve gained in your work. Key achievements can be highlighted here. If you’ve got an unusual work history or notable gaps in your employment, this is a good place to briefly address these.

    Round off your summary with a “call to action” (CTA) to tell your reader what you want them to do next.

  2. Create an online CV on your profile

    Think about the structure of the LinkedIn profile and you’ll soon realise that it mimics a CV. That’s a good thing. You want to populate your work experience section with the same information that’s on your CV. Ensure they’re very aligned, but make your LinkedIn unique as well; think of it as adding weight to your CV. Use appropriate language for your profession, as these serve as keywords when employers search LinkedIn.

  3. Add skills

    You can add skills on LinkedIn to add weight to your application. What’s great is that they can be endorsed by those who know you in your LinkedIn network. This validates your skills, especially for a hiring manager who doesn’t yet know you and is essentially taking your word for it. If you’re applying for office support jobs in London, it is also worthwhile to take skills tests, such as those for Word and Excel, and display them on your profile.

  4. Make connections

    It’s not just about what you put on your profile, but also about creating connections with lots of relevant people within your industry. This shows willingness and a curiosity beyond your 9–5, and provides the “social capital” needed to secure a job in the digital age. Hunt down relevant people and click to connect. You can also follow specific companies that you are interested in. It helps to then go on and engage with LinkedIn posts on your newsfeed; this places you at the front of people’s minds and demonstrates to a hiring manager that you have a keen interest in your industry. 

LinkedIn can be a powerful weapon in your arsenal when you’re applying for a new job. Make sure you have control over it by creating a profile that supports your applications.


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