Online Marketing Campaign Executive

  • Job Reference: 07022020/SVW
  • Date Posted: 7 February 2020
  • Recruiter: Love Success plc
  • Location: West London, London
  • Salary: £28,000 to £33,000
  • Sector: Marketing/Advertising/PR
  • Job Type: Permanent
  • Work Hours: Full Time

Job Description

Online Marketing Executive

Up to £33k depending on experience

Paddington

Immediate start

We are recruiting for an experienced Online Marketing Executive to join a global events organisation in West London. This is a fantastic opportunity to join a social, growing, employee-centric organisation that offers fantastic opportunities. You will be a self-starter, have previous experience in email marketing campaigns, experience using email marketing or automation software (ideally Marketo and/or Dynamics), and be highly data-driven and analytical.

The role will include:

  • Working on the UK and international shows, including a selection of industry-leading events
  • Using marketing automation tools to optimise engagement and conversion with potential exhibitors. This role supports specific partnership objectives that run in collaboration with overarching goals of the individual events.
  • Executing delivery of automated email marketing campaigns for a selection of events, working alongside digital channel specialists. This includes all aspects of execution, including data segmentation, email build/send and form creation, ensuring that the full campaign is aligned and seamless and creates a consistent and engaging customer journey.
  • Owning the plan for campaign activity for your allocated events, proactively identifying opportunities where automation can improve engagement and conversion and implementing changes to maximise these opportunities.
  • Identifying innovative ways to segment event audiences and challenge assumptions on best approach, working with the data team where appropriate.
  • Upholding standards in campaign quality.
  • Testing and proactively suggesting ways that we can optimise performance.
  • Obsessing about analytics so you understand the results of your activity, including testing, and are continually applying learning to improve the effectiveness of future campaigns.
  • Supporting the Marketing Automation Manager in driving the adoption of marketing automation, ensuring a smooth transition to new tools and processes and maximising the team's impact in the short, medium, and long term.

Person specification:

  • Hands-on experience of creating and reporting on email campaigns
  • Experience of creating data selections and segmenting audiences
  • Experience using email marketing or automation software (ideally Marketo and/or Dynamics)
  • Customer-oriented, taking pride in exceeding customer expectations
  • Highly organised with the ability to plan own workload and prioritise competing demands for time
  • Excellent attention to detail; highly data-driven and analytical
  • A confident, proactive, and enthusiastic approach; adaptable and flexible
  • Ability to build strong relationships with other stakeholders
  • Experience of working to tight deadlines
  • Basic image editing and an understanding of / ability to learn HTML - desirable

 

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