Marketing Executive

  • Job Reference: 25022019/SM
  • Date Posted: 26 February 2019
  • Recruiter: Love Success plc
  • Location: North London, London
  • Salary: £18,000 to £21,000
  • Sector: Administrator/ Office Assistant/ Data Entry
  • Job Type: Permanent
  • Work Hours: Full Time

Job Description

Marketing Executive

£18,000 - £21,000

North London

We are looking for an enthusiastic and experienced Marketing and CRM Executive to join the Marketing Team of a global online e-commerce business. This is a vibrant, social, and dynamic organisation that requires you to be collaborative, highly organised, and a good problem solver and investigator. This role is very visible within the business with a lot of scope for growth and so will suit someone who is keen to move up and take on more responsibility. Reporting to the Head of CRM, you will ideally have at least 1-2 years' experience working on a prolific B2C email marketing programme and show a keenness to develop their E-CRM skills further.

Responsibilities:

  • Managing the multiple daily email communications
  • Regular reporting of email newsletter performance and pre-defined CRM KPIs
  • Monitoring email deliverability
  • Building automated multi-stage campaigns
  • Providing recommendations for optimisation, and segmentation to improve key metrics
  • Providing campaign data and insight
  • Research and reporting on new trends and industry best practice.

Ad hoc projects including managing the creative and technological development of emails, mobile app data migration into campaign platform and customer personalisation.

Person Specification:

Experience & Skills Required:

  • Good experience of email marketing covering:
  • Schedule management
  • Briefing of creative elements
  • Proofing creative with a high level of accuracy
  • Building campaigns using ESP tools
  • Deploying email campaigns through an enterprise level ESP (e.g Exact Target, Responsys, etc.)
  • Running SQL queries on databases
  • Management of campaign data and applying basic filtering techniques
  • Strong creative and informative copywriting skills with excellent English language and grammar
  • A strong knowledge of industry best practice
  • Experience testing and optimising basic campaign elements
  • An understanding of key CRM metrics and the ability to provide pre-defined marketing, management, and business-wide reporting
  • Confident using MS Word, PowerPoint, and Excel

The following are desirable:

  • Excellent academic background
  • Experience with basic segmentation strategies
  • Use of dynamic content and visual campaign building tool within an ESP
  • Experience of ExactTarget
  • Adobe Photoshop

Personal & interpersonal skills:

  • Comfortable managing multiple, campaigns simultaneously through inception to completion
  • Strong communication skills, both written and verbal
  • Confident liaising with stakeholders at all levels
  • Happy working within a fast-paced environment and with short project turnaround times.