CRM Commercial Manager (Europe)
Up to £70k DOE plus company car allowance and bonus
Must be available with max 6 weeks' notice
More than just a job in CRM!! We are looking for a fantastic and experienced candidate to execute and deliver the CRM Commercial strategy within European Business Units. Our client is looking for a passionate individual to support their international "family" of retailers in Europe and Asia, including very well-known and large brands.
You will champion the customer and put a smile on customers' faces, working with the business units to apply data-driven decisions in the development of customer activities, planning their CRM activity and programme strategy, and working with group divisions and business units to realise the commercial value of the data.
What you will be doing in the role
- Implement a targeted and personalized customer communications strategy within the BUs, taking into account customer segments and preferred shopping channel to create a best-in-class customer journey online and offline.
- Use Datalab tools, analytics, and research to positively influence the BUs to drive member sales across Europe.
- Deliver great ROI from CRM programmes and campaign planning and execution, using modelling and machine learning to improve CRM effectiveness and efficiency.
- Use customer insights to refine decisions made across trading, marketing, finance, and store operations.
- Support supplier collaboration opportunities and develop the templates and commercial model.
What we will need from you:
- The ability to forge strong relationships across a network of organisations, collaborating effectively with team members and business stakeholders.
- Demonstrating a strong analytical mind and ability to deliver the value of customer insights to executives and key business stakeholders.
- Experience working at a senior management and leadership level within retail.
- Minimum 8 years of hands-on industry experience in CRM and / or an insight team.
- Proven track record of delivering strategic insight projects and multi-channel CRM programmes preferably in a multi-national retail or consulting environment.
http://www.lovesuccess.co.uk | 020 7870 7177
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